Constellar worked with Influxious from early brand development through to retail launch, acting as an embedded partner to founder Funmi. We supported the development of the brand’s identity and messaging, including brand voice, product naming, taglines, product copy and packaging copy, establishing a distinctive and cohesive brand presence. Alongside this, we developed pricing strategy and cash flow forecasting to support commercial planning and long-term profitability.
As Influxious prepared to enter retail, we led the go-to-market strategy for its Sephora US launch, supporting the brand in it's initial online launch and then with it's US door rollout. We also managed the operational requirements of launch, coordinating operational readiness and delivery to ensure the brand was prepared to go live. Our partnership continues today through ongoing management of the Sephora relationship, including replenishment planning, retail strategy, NPD plans, and support the new door openings.
