Where your Vision Becomes Growth

Catherine

Founder

20+ Years. Supportive Mentor & Coach. Brand Building & Global Growth.

Industry Experience:

Catherine is a business alchemist who blends a unique mix of consulting, entrepreneurial expertise, coaching, and intuitive wisdom for founders who want
to build businesses and lives
they love.

She's spent two decades in the trenches of global brand building, from launching a beauty distribution business in the Middle East to advising some of the world's most coveted brands on their expansion strategies. But what sets Catherine apart isn't just her track record. It's that she's been where you are. As a founder herself, she empathises with that journey and understands the late-night doubt, the decision fatigue, the tension between what you're "supposed" to do and what actually feels right.

Catherine guides founders through the full journey, from that first
spark of an idea to formulation, pricing strategy, retail partnerships, international expansion, and
raising investment. She's a certified coach with deep expertise in global markets and distribution, and she believes that business and intuition go hand in hand, and
loves to support founders who want to build and scale beauty
and wellness brands that feel aligned, sustainable, and true to who they are.

Laura

Retail Strategy
& Expansion

20+ Years. U.S. Retail Expert. Supports B2B Channel Build, Brand Growth &
Go-To-Market Strategy.

Industry Experience:

Laura is a start-up whisperer who guides beauty and lifestyle brands to secure their voice, audience and commercial stride. Skilled in leading emerging CPG brands, she partners with conscious, trend-setting ventures to build sales channels, expand retail partnerships and unlock sustainable revenue rooted in thoughtful shareholder value.

She has spent her career helping founders and teams grow from the ground-up and accelerate scalable success with leading merchants around the world. A seasoned executive leader, Laura has shaped category-defining strategies and built #1 brands across prestige retail. She specializes in North American retail expansion and high-performance sales strategy, bringing the structure, discipline and momentum needed to take a brand from cult-loved to commercially dominant.

Laura delivers the operational clarity and strategic shortcuts founders wish they had on day one. With a direct and collaborative approach, she streamlines a brand’s retail trajectory—from choosing the right doors to ensuring every execution touchpoint is polished, timely and aligned with commercial goals. Her gift is turning early hype into sustained traction, keeping teams focused, energized and moving with purpose. Bottom line—her aim is to inspire, empower and guide brands toward their next meaningful retail milestone.

Caitie

International
Growth Expert

15+ Years. Strategic Global Strategy, Sales & Execution.

Industry Experience:

Caitie is a commercial strategist who helps beauty brands expand without unraveling. With deep experience leading global sales, P&L, and operations for both fast-growth and established brands, she brings structure to the chaos—and clarity to the conversations. She has spent the last decade leading retail growth for some of the most influential names in beauty and wellness—from independent category-shapers to global giants. She’s worked on the inside, as Director of International Business Development at L’Oréal, and alongside fast-growing brands as a trusted strategic partner.

Her superpower? Making global expansion feel less abstract. Caitie brings both the high-level perspective of an executive and the practical know-how of someone who’s run P&Ls, built account teams, and navigated real-world market launches. She helps brands integrate international strategy into the core of their business—with clarity, structure, and results that hold up under scrutiny. Her work adds capacity, not distraction—so your team can stay focused on what they do best, while international is integrated and handled with confidence.

Merrady

Storytelling &
Branding Expert

20+ Years. Strategic Storytelling, Brand Building,
& Brand Identity Expert

Industry Experience:

Merrady specializes in authentic branding, captivating storytelling, and dynamic strategies through an expert lens based on 20+ years in the beauty and wellness industry. Whether it's nurturing new ventures or revitalizing established ones, she works to build roadmaps that ensure brands not only stand out, but flourish in an ever-changing landscape.

On the editorial team at tastemaker beauty purveyor Violet Grey, in her role as Beauty Director at pioneering green beauty hub The Detox Market, and in her most recent position as Brand Director at the creative, marketing, and sales agency Crème Collective, she has leveraged her expertise to tease out the most effective messaging and strategies for a multitude of brands.Each brand has unique DNA, and her job is to articulate and hone it. She believes her greatest superpower lies in taking a vast swathe of research, personal stories, passions, and ideas, and distilling them into the most impactful and resonant story—whether creating a new brand, targeting a specific audience, or communicating a product.

Taylor

US Retail Expert

14+ Years. Fractional
Head of Sales.

Industry Experience:

Taylor is a U.S. retail growth expert trusted by prestige and luxury beauty brands to break into—and win within—the most competitive retailers in the industry. With over 12 years of experience across omnichannel sales, retail marketing, and account leadership, she brings a rare insider perspective on how brands actually scale in U.S. beauty.

A former Digital Merchant and Buyer at Sephora U.S., Taylor oversaw the Luxury Makeup category, where she led exclusive launches, high-impact retail marketing strategies, and consistently delivered outsized sales growth. Her time inside Sephora gave her an unmatched understanding of what drives visibility, velocity, and longevity at the retailer that sets the standard for beauty.

She has helped launch and grow iconic brands including Gucci Beauty and Valentino Beauty, and has partnered with category leaders such as Sunday Riley, Supergoop, DIME Beauty, Grown Alchemist, and L’Oréal Luxe. As an omnichannel Account Director, Taylor managed the total Sephora North America business—aligning digital, in-store, and marketing strategies to build durable, profitable growth.

Today, Taylor works alongside founders and executive teams as a strategic partner—bringing clarity, confidence, and a proven playbook to retail launches, annual planning, 360° marketing moments, and go-to-market execution. If your brand is ready to level up, she’s already thinking three steps ahead.

Jacquelyn

US Retail Expert

15+ Years.
Supports Brand Development, Distribution Optimisation
& Go-to-Market Strategy

Industry Experience:

As a results-driven Sales Director, Jacquelyn has garnered extensive experience in the Prestige Beauty and Luxury sector. Her career spans across various channels, including department stores, specialty retailers, and independents. During her time with Molton Brown, Diptyque, BYREDO and Sunday Riley, Jacquelyn has fostered strategic partnerships with major retailers such as Macy’s, Nordstrom, Neiman Marcus and Bluemercury.

Notably, Jacquelyn has driven growth with these partners while negotiating favorable terms, optimising inventory and prioritising brand development. While holding various positions at Neiman Marcus, she played pivotal roles in merchandise planning and brand strategies, contributing to the success of over 60 brands.

She is also a licensed Esthetician with 3 years of practical spa experience. Her expertise provides invaluable guidance to brands navigating retail expansion, retailer negotiations, sales forecasting, sales analytics, field team structure and market meetings with a direct and collaborative approach. She is committed to leading brands towards their next breakthrough in US retail with passion and dedication.

Leslie

US Retail Expert

20+ Years. Supports Brand Growth, Brand Development and Execution.

Industry Experience:

As a former merchant for Nordstrom, Leslie has extensive experience in both the off-price Beauty and Prestige Fragrance
and Men’s Grooming categories. Leslie is accomplished in developing strategic execution driving optimum results in alignment with target plans to grow both business categories and brand partnerships. Additionally, she has retailer experience in the various marketing drivers used to grow awareness and drive traffic.

During her time with Murdock London, Leslie continues to collaborate with all partners to develop a playbook for learning, strategic growth and success.
Her experience has fostered partnerships in many sectors of
the business including boutiques, salons, to larger prestige retailers such as Nordstrom, Bluemercury and Neiman Marcus as well as various functionalities including 3PL’s and store support. Leslie has experience in sales analytics, market deck presentations and event planning.

Her experience spans both brick & mortar and ecommerce platforms and she has a passion for fostering partnerships by communicating a clear vision towards the achievement of common goals.

Andi

Public
Relations Expert

10+ Years. Public Relations Strategy, Brand Awareness,
& Prestige Beauty Expert

Industry Experience:

Andi is a seasoned public relations expert with over a decade of experience in the prestige beauty industry. She specializes in brand and product launch strategy, influencer programming,
corporate social responsibility, retail marketing, and event planning. Throughout her career, Andi has worked with some of the most renowned names in beauty, including L'Oréal, Sunday Riley, Cos Bar, and Chantecaille. With her extensive background, she is adept at leveraging emerging platforms to drive brand awareness, loyalty,
and conversion for high-end beauty brands.

Before transitioning into public relations, Andi started her career as a beauty and interior design editor at leading publications such as Marie Claire and ELLE Decor. This editorial experience has given her a unique perspective on how publicists and journalists collaborate, allowing her to craft strategies that resonate with both media and consumers. Always ahead of industry trends, Andi’s deep understanding of new platforms ensures that her clients stay at the forefront of the ever-evolving beauty landscape.

Natalie

Global Brand & Commercial Strategy Consultant

15+ Years. Retail Expert, Commercial Consultancy, International Distribution, Market Expansion, & General Brand Management

Industry Experience:

Natalie has worked within the beauty sector for 15+ years and is an experienced commercial strategist specializing in the distribution of beauty brands in the luxury B2B and professional sectors across EMEA markets on and off line, especially the UK market.

She has worked in General Management and Director level roles for leading luxury brands like Molton Brown and Oribe Hair Care. As an expert in crafting strategic plans that drive equitable growth, Natalie loves to support emerging teams with new business partnerships, brand management, supply chain operations, stakeholder engagement and commercial optimisation.Natalie lives in the details and looks forward to helping her clients reach their next major retail milestone. Ignited by empathy, curiosity and agility, she is an accomplished leader committed to guiding enterprises while driving revenue at an accelerated pace.

Kristen

Business Advisor
& Strategic Growth Partner 

18+ Years. Mentor & Coach. Brand Development & Strategic Market Advisor. Go-to-Market Expert in U.S. Professional (MedSpa, Plastic Surgery, Dermatology) & Retail Channels.

Industry Experience:

Kristen is a seasoned business advisor as well as a cross-functional strategic partner to conscious, mission-driven skincare, beauty, wellness, and CPG brands. She partners with emerging and established brands to lead, launch, and scale businesses with clarity, sustainable growth, and market traction.

Kristen has pioneered strategies and built brands across both professional skincare and retail markets, bringing deep expertise in both emerging and established sectors. For new or emerging brands without dedicated marketing, sales, or operations teams, she serves as a hands-on, cross-functional advisor, overseeing and integrating all aspects of the business. For established brands, she provides strategic guidance to optimize operations, scale growth, expand retail and distribution channels, and align cross-functional teams—ensuring long-term, sustainable market impact.

She has spent her career immersed in every aspect of building a brand, from product strategy to operations and go-to-market execution. Having been a business owner, Kristen brings a founder’s mindset and firsthand understanding of the challenges of growing a business. She guides founders through every stage of the lifecycle, from early concept and formulation to market entry, retail readiness, expansion, and organizational design. Kristen supports leadership teams in navigating growth planning, operational complexity, sales and marketing strategy, and evolving team dynamics, ensuring values and execution remain aligned as the business scales.

Known for her grounded,
and collaborative approach,
she helps brands turn purpose
into traction, vision into aligned action, and early momentum into sustainable, lasting success.

Giselle

Mentor & Strategist

10+ Years. Early Stage
Brand Development,
Wellness Innovation
& Go-to-Market Strategy

Industry Experience:

As a triple board-certified herbalist and doctor of Eastern medicine, former brand owner and with a recent degree in innovation and consulting, Giselle  brings a wealth of experience in wellness and early stage brand consulting. She has a diverse background that helps entrepreneurs with both big picture strategies and detailed execution.

Recognized as “One of the Top 5 Wellness Influencers” in Chicago, Giselle has spoken on green beauty and natural medicine at Unilever’s Innovation Lab in NYC and IDEO in Chicago. She has worked with brands like Soho House, The Hoxton, Design Hotels, and EQUINOX.Formerly a magazine editor at Condé Nast, Giselle  spent her twenties writing for The Los Angeles Times, MTV, Vice, and more. Her editorial background enhances her ability to craft strong copy, manage marketing projects, and curate events. Giselle then went on to launch REMIX by Giselle Wasfie, a skincare and lifestyle brand. She managed all aspects of its development and growth, leading to its recognition by ALLURE as “One of the Top 21 Indie Beauty Brands” in America and distribution by Urban Outfitters. She sold the brand to a private investor in 2023.

Giselle’s passion for consulting with founders spans from creative direction and brand voice to ideating concepts and formulating products. She excels at working side-by-side with clients to
nurture the

Courtney

Product Development
& Innovation Expert

14 + Years. Mentor & Coach, Brand Development Specialist, Strategic Market Advisor,
GTM Expert

Industry Experience:

Courtney is a Paris-based beauty industry consultant specializing in skincare, body care, and fragrance. She partners with international founders and leadership teams to guide product development, product marketing, and editorial direction.

Over the past decade, she has supported both start-up and legacy brands including Clinique, Salt & Stone, Soft Services, Dedcool, Glossier and EOS Products to launch award-winning products and campaigns across global markets. She founded Eleasium, a bespoke fragrance brand in 2024.

Courtney’s introduction to the industry began in editorial, with early roles at Teen Vogue and Into The Gloss. Her writing has since appeared in Allure, Elite Daily, and Time Inc. publications. As a trained product developer and experienced editorial writer, Courtney brings creative and technical visions together with seamless harmony.

Rachael

Brand Sales
& Innovation Expert

14+ Years. Brand Development, Wellness and Creative Innovation, Sales and
Training Expert

Industry Experience:

Rachael is a dynamic and multifaceted professional with a rich tapestry of experience that spans across various creative and business landscapes. As the founder of her own successful bath brand, a writer for a children’s TV show, and a sales expert with over 10 years of experience, there’s little in the industry that she hasn’t encountered.

She has been part of beauty collaborations with the likes of the Victoria and Albert Musuem V&A) and has been called the “the spa guru” by Wallpaper magazine,
this is testament to her deep knowledge and influencer in the wellness space. Beyond her expertise in sales and creative innovation, Rachael offers access to leading photographers, studios, artists, and videographers. This network, coupled with her hands-on industry experience, ensures that your brand’s aesthetic is not only elevated but also executed with your bigger picture strategy
in mind.

She can not only help you elevate your brand aesthetic whilst ensuring you in to the right stores globally. As a qualified aesthetician she is an invaluable asset for brands looking to develop or refine product formulations, engage in new product development (NPD), or implement effective training programs

With a passion for supporting brands in need of innovative, creative sales strategies, Rachael is the partner you need to take your brand to the next level.

Gregory

Financial Advisor

14+ Years. Financial Modeling
& Investor Prep

Industry Experience:

Greg has a background in economics, financial analysis and treasury. His solid financial experience has been honed in both charitable and for profit sectors, combined with entrepreneurial experience with a community driven gold mining company in Zimbabwe. Classically educated with plenty of international experience, Greg brings grounded, but creative financial capabilities to the Constellar team and numerous brand founders in the beauty and wellness space. His strengths lay in forecasting, preparing and guiding brand founders throughout the investment process, capital advisory, financial management and global transactions.

Vanessa

US Omnichannel Expert

15+ Years. North America Fractional Sales Expert. Omnichannel Specialist. Supports Account Management, Distribution Optimisation & Go-to-Market Strategy.

Industry Experience:

Vanessa Lee has spent over 15 years driving revenue across beauty, wellness, fashion, and fitness brands. As a Director of Sales, she built high-performing teams, scaled wholesale channels, and delivered consistent, measurable growth from expanding specialty retail at Bala Bangles to increasing Sephora sell-in by 20% CAGR over five years at HUM Nutrition.

She supports brands in a constantly shifting market: with strategic sales leadership that’s fractional, intentional, and deeply results-driven. She has fostered strategic partnerships with both mass and premium retailers such as Sephora, Ulta, Target, Walmart, Nordstrom, Erewhon, Thrive market, CVS and more.

Vanessa brings a rare blend of operational rigor and founder empathy. A certified Pilates instructor and holistic wellness advocate, she lives the values she looks for in the brands she supports. Whether launching new categories, streamlining 3PLs, or landing marquee partners like Ulta and Sephora. Vanessa leads with precision and purpose. She believes that sustainable growth is built on meaningful relationships and smart strategy.

Caitlin

Growth Leader
& AI SEO Strategist

10+ Years

Industry Experience:

Caitlin Morin is a growth strategist and founder who blends analytical rigor with creative intuition to help brands scale in an increasingly AI-driven world. With over a decade of experience across health & wellness, luxury, and beauty, she has led and advised brands from early concept to international growth.

Formerly leading growth and analytics at Athletic Greens (AG1), Caitlin drove meaningful gains across acquisition, revenue, and retention through experimentation and advanced analytics. She has also partnered with globally recognized luxury brands including Dior and LVMH.

Caitlin believes that performance and beauty are inseparable and that strong brands are built through both disciplined growth systems and thoughtful design. Her work today focuses on AI SEO, experimentation, and modern growth infrastructure that keeps brands discoverable, trusted, and visually distinctive as search and consumer behavior evolve.

Kelly

Job Title

13+ Years. Planning Expert, Inventory Strategy, Buying
and Merchandising.

Industry Experience:

Kelly supports high-growth beauty brands to strengthen forecasting, inventoryoptimization, and cross-functional planning. She brings structure to complex businessesby translating data into clear decisions around buying, assortment, and growth strategy.

With experience across hair, color, accessories, tanning, and nail - and having workedwith most major global retailers - Kelly helps brands plan smarter through demand andsupply planning, as well as retail and sales planning. Her expertise lies in partneringcross-functionally to connect qualitative insights with quantitative data.Kelly is passionate about supporting brands with planning and strategy frameworks that allow them to grow sustainably without the chaos that often accompanies rapid expansion.

Ilaria

European Brand & Commercial Strategy Expert

20+ Years. U.S. Retail Expert. Supports B2B Channel Build, Brand Growth & Go-To-Market Strategy.

Industry Experience:

Based in France, Ilaria is a senior commercial strategist specializing in supporting beauty brands as they localize and scale across European markets.

Over the past decade, she has led market launches, retail expansion, and commercial strategy for brands including Milk Makeup, The Ordinary and Anastasia Beverly Hills, working across France, Spain, the UK, and the wider EMEA region. Her experience combines strategic clarity with hands-on operational leadership.

Her work spans market entry and expansion - including market sequencing, retail partner selection, brand localization and commercial structuring across multiple European markets. She works closely with founders and leadership teams to translate global brand vision into locally relevant European strategies.