Constellar worked with Alodia in an end to end advisory capacity, guiding the brand from rebrand through to relaunch, investment preparation, and long term strategic growth. We supported the founder through key decision making moments, acting as a strategic thought partner rebrand, copywriting and investment strategy.
Our work led the development of the rebrand strategy, evolving Alodia’s brand identity to better align with market positioning, consumer expectations, and long term growth ambitions. This included shaping a clearer brand narrative and refining visual and verbal direction to strengthen relevance and credibility within the category. Alongside brand evolution, we supported investment strategy by refining investor outreach, developing pitch materials, and shaping a compelling brand and growth story to attract funding. We also advised on retail and international strategy, refining the retail deck, guiding vendor and partner selection, and advising on retail positioning to maximise buyer interest and support expansion.
Throughout the engagement, Constellar acted as a connector and growth advisor, leveraging industry relationships to facilitate introductions across retail, investment, and manufacturing partners, supporting Alodia’s expansion and operational scale.
