Building a Retail Ready, Inclusive Beauty Brand from Concept to Launch and Beyond

Services

Brand Strategy

Retail Guidance

General Advisory

Constellar partnered with Tinge Beauty from early concept through to launch and scale, providing end to end advisory support across brand strategy, go to market planning, retail readiness, and capital raising. Acting as a strategic extension of the founding team, we helped shape a credible, inclusive brand built for global growth.

Our Approach

Constellar worked with Tinge Beauty in an ongoing advisory role, providing end to end strategic support from early product ideation through to launch and growth. We guided the brand through foundational brand development, ensuring clarity around positioning, product vision, and long term ambition from the outset. A comprehensive go to market strategy was developed, including competitor analysis, target market research, fulfilment planning, and global pricing architecture. This ensured the brand entered the market with a clear commercial strategy and the operational foundations required to scale internationally. Alongside brand and GTM work, we supported product development and manufacturing, advising on formulation, sourcing, and vetting manufacturing partners to ensure product market fit and quality standards. We also provided guidance on pricing strategy across global markets, balancing competitiveness with long term profitability. Constellar supported retail strategy by refining the retail deck, recommending vendor partners, and advising on overall retail approach. Throughout the journey, we acted as a strategic sounding board for the founding team, supporting investor readiness, NPD strategy, retail strategy and long term growth plans.

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The Results

The partnership accelerated Tinge Beauty’s path to market, guiding the brand from concept to launch ready in under twelve months. This included support with developing their product range, a robust global pricing architecture, and a clear retail pitch that positioned the brand for commercial success. The brand launched as a cohesive, retail ready business with a strong inclusive identity that resonated with both consumers and retail buyers. With a clear brand narrative, product strategy, and growth roadmap in place, Tinge Beauty was positioned for scalable global expansion.

CLIENT TESTIMONIAL

“You truly can’t make a more strategic decision for your brand than to work with Catherine and the Constellar team. The team is made up of individuals with a thoughtful variety of industry experience and expertise across all brand-facing verticals. They have guided us through early brand development, go-to-market, pricing, logistics, innovation and global retail strategy. I can guarantee they will bring so much efficiency and value to your strategy and continued success.”

Kourtney Brooks, Founder + CEO

Tinge Beauty